Wembley Park’s ‘Winterfest’ returns for a second year, ‘United In Light’


‘REFLECTIONS OF THE FUTURE’, AN INTERACTIVE INSTALLATION OF MIRRORS, MUSIC AND LIGHTS, DEBUTS ON OLYMPIC WAY

Following the success of its launch last year, free immersive light festival, Winterfest, will return to Wembley Park on Thursday 26 November 2020. The family-friendly light trail will run daily, from 12pm to 10pm, until Sunday 17 January 2021 in London’s newest creative neighbourhood. The theme for Winterfest this year is ‘United in Light’. It aims to deliver hope and joy to the Wembley Park community and its visitors this festive period, giving family and friends a series of uplifting moments to enjoy and celebrate together at a time when they need it most.

A brand-new specially commissioned, site-specific light installation, ‘Reflections of the Future’, will immerse guests in hope for a positive future as it debuts at Winterfest on world-famous Olympic Way. The mirrored audio-visual installation will be a mesmerising display of visual illusion that will create a sense of wonder and joy for visitors.

‘Reflections of the Future’ is a 100 metre-long corridor of light that will provide visitors with a unique environment to have optimistic thoughts about the future as they are surrounded by their own reflections, lights and sound. A sequence of mirrored LED posts will be placed to stretch and confuse perception of distance and space. Undulating in and along the walkway, they will create distortions of depth and spots of intensity of light and sound. Due to the angles of the mirrors, guests will see multiple, distorted versions of themselves and others creating a strong sense of togetherness, even for people attending on their own.

Alongside ‘Reflections of the Future’, the tallest LED Christmas tree ever built in London, which was hugely popular last year, will return to Wembley Park, adorned with a new digital art commission. The 25 metre walk-through tree with a bespoke, kinetic 100,000 LED light display will be located outside London Designer Outlet. There will also be a series of other installations for visitors to explore, including an outdoor photography exhibition in Arena Square throughout December.

Josh McNorton, Cultural Director at Wembley Park, says: “We are proud to bring back Winterfest for a second year. After such a challenging time for many we have commissioned our ‘Reflections of the Future’ installation to bring hope and joy to our community and visitors this winter. Wembley Park’s recently transformed Olympic Way has become a promenade of art and celebration, and we are excited for this new spectacular immersive installation to be a part of that for the festive period. We hope that this year’s dynamic installations, located

around our wide open spaces, will bring some cheer to all as they celebrate together, United in Light, in line with government guidelines.”

Winterfest will transform the area’s wide open spaces into a visually stimulating, welcoming and immersive festive experience for residents and visitors, making it the perfect place to come together with friends and family. By envisioning a positive and kind future, we hope we can create one.

Further details on Winterfest will be announced soon.

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