West London Alliance launch White Paper on Winning in the New Economy


The West London Alliance (WLA) is a long-standing and successful partnership of seven West London councils – Barnet, Brent, Ealing, Hammersmith & Fulham, Harrow, Hillingdon and Hounslow.

This White Paper sets out how in West London the WLA boroughs will work together and with others to lead the way in establishing a new approach, as part of the world’s most global city. WLA is calling this new approach Winning in the New Economy. This is not about a zero-sum game of winner and loser, it is about leading the world at making sustainable and inclusive growth real.

The goal is ensuring everyone can benefit from growth, no matter their background or circumstances, today and tomorrow. A clearly articulated vision which has broad support from their stakeholders in business, civil society, London and national government, will allow them to work together to drive investment, support community wealth building, and deliver improved outcomes for West London’s residents.

This White Paper provides detail on West London strengths, proposes six priorities, sets out how WLA will develop the new strategy with a timeline for producing it, and asks key questions to check if they are on the right track.

Download the whitepaper

Key questions

  1. What do you think overall about the aims and ambitions of Winning in the New Economy?
  2. What’s missing or could be improved?
  3. Which organisations, businesses or community groups should we be engaging with?
  4. How can we embed the circular economy, inclusion and better use of infotech into the new strategy and across everything that we do?
  5. What metrics should we use to measure and track progress?
  6. Do you have any other comments you’d like to make about the draft strategy?

Feedback to Luke Ward, Head of Growth, Employment & Skills, West London Alliance

Email wardlu@ealing.gov.uk

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